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 • Around RVA  • The ¿Qué Pasa? Festival Attempts To Break A World Record

The ¿Qué Pasa? Festival Attempts To Break A World Record

Thousands of area residents and tourists are expected to gather on May 5th from 11 a.m. to 8 p.m. at Richmond’s Canal Walk to celebrate Hispanic culture during the 17th annual ¿Qué Pasa? Festival.

Each Spring, the Virginia Hispanic Chamber transforms the Canal Walk between 12th and 14th streets into a smorgasbord of food, music and art from Virginia’s Latin American communities. And every year, organizers add new features to entertain the 16,000 to 20,000 festival-goers.

During last year’s event, the canal was transformed into the Floating Gardens of Xochimilco, featuring free boat rides up and down the waterway.

This year, the Virginia Hispanic Chamber has teamed up with the Virginia Hispanic Foundation and VCU’s Da Vinci Center in a bodacious attempt at breaking a world record.

“We are challenging the Guinness Book of World Records for the largest display of piñatas,” says Monica Jimenez, marketing and communications coordinator for the Virginia Hispanic Chamber. “The idea is that the current world record is 504 piñatas, and we are aiming to get 1,008 piñatas.”

Jimenez added that their goal is not only to break the record, but to attract attention to the Pasaporte a la Educación program of the Virginia Hispanic Foundation. Launched in 2011, Virginia Hispanic Foundation Pasaporte a la Educación Program has helped 1,543 Hispanic students stay and excel in school by providing bilingual mentorship programs, educational web portals, workshops, college tours and school supplies.

This year, along with VCU’s Da Vinci Center, the program will host workshops to construct, transport and display all the decorative piñatas at the Canal Walk. After the festival, the piñatas will be filled with school supplies and donated to schools in need.

If you’d like to be a part of this potential world record-breaking team, visit for more information.

Ashley Jefferson is the editor-in-chief of River City Style. She currently lives in the Arts District with her fiance, and her Maltese-mix named Asha.


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