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 • Style & Beauty  • Leaving a Beautiful Legacy

Leaving a Beautiful Legacy

As you enter Chiocca’s Salon at 14736 Village Square Place in Midlothian, you’re filled with anticipation as to how exceptional you will look and feel in just a short while. In the meantime, you are ready to relax and be pampered by a professional stylist. Regardless of who your stylist is, you know that she will have trained at the famous Bumble University & Styling Salon in New York City, where she will have received extensive hands-on experience cutting and styling hair on live models. You know your stylist will be up to date on the latest trends.

Your thoughts cannot likely take you back more than 20 years ago to a man and his vision, a man whose love for his family moved him to create an upscale salon where one can enjoy a variety of services such as professional and signature haircuts, personalized color formulations, manicures, acrylic nails, pedicures, waxing and more. Chances are you never knew this man who was the driving force behind Chiocca’s Salon.

The man was Albert Chiocca. He was the owner of the Woodlake Shopping Center, the location of the salon. Twenty years ago, Albert had a vacancy in his shopping center. He also had an idea. He wanted to provide the perfect place for his daughter Rachel to establish her own business.

“So,” says Albert’s wife, Vee Chiocca, “we rolled up our sleeves and worked really hard for about eight weeks – painting, laying tile and doing all the other things needed to open a salon.”

In April 1996, Rachel and her parents opened the salon for business. Albert Chiocca left a legacy. Today, you can be the beneficiary of that legacy when you experience the professional services of Rachel and her talented staff. She serves as the master/elite stylist and colorist. Thanks to her great sense of fashion and her routine trips to New York, Rachel can create for you the most current cuts for today’s styles.

Vee continues to work in the salon as its administrator. She, Rachel and the entire staff stand ready to provide you with a full range of professional salon services. As one satisfied client wrote, “I leave there feeling beautiful.”

Albert Chiocca has since passed away. But he left behind a legacy – a legacy that not only allows his wife and daughter to work together, but one that allows many of their neighbors and others to continue to feel beautiful.

For more information, phone 804-739-0337 or visit


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